Open Market

Marketing plan · Autumn 2026

Good food,
nearby.

A six-week plan to turn first visits into a weekly refill habit.

Ink illustration of a shop team planning a launch around a table of bulk-food jars
Open Market

One habit:
the weekly refill.

One corner shop, one walking radius, six weeks to make refilling routine.

6 wks

Three two-week phases

4,000

Households within walking distance

$12K

Launch budget

Illustrative figures.

Open Market
Ink illustration of a shop owner shelving a refilled jar while a customer points up from below

Three
objectives

4,000

Recognition

Every nearby household hears one refill message.

300

First visit

New shoppers try a guided first refill.

35%

Return habit

First-timers come back within two weeks.

Illustrative targets.

Open Market

Nearby households

Families and flat-sharers within a fifteen-minute walk.

Practical motives

Buy only what they need, with less packaging.

One barrier

Unsure how containers and weighing actually work.

Ink illustration of a shop guide pouring lentils into a jar for two neighbors at the counter

Target audience

Open Market

Where
we stand.

Strong on guidance, light on range.

Our edge

A guided first refill nobody nearby offers.

Our gap

About 120 staples at launch, not a full shop.

Their edge

Two big grocers cover the whole list.

Ink illustration of a shopper outside a corner refill shop comparing a glass jar with a wrapped packet
Open Market
Ink illustration of a shop worker filming a short refill demonstration on a phone tripod
01

Show the refill

Short videos answer the first questions.

Ink illustration of three neighbors tasting samples from small jars at a community table
02

Meet partners

Local groups host a hands-on tasting.

Ink illustration of two people planning a seasonal recipe at a kitchen table of vegetables
03

Invite back

Recipe cards go home in every basket.

Three ways in

Open Market

Launch
budget

$12,000

Weighted toward demonstrations and neighbors.

Demonstrations

$4,800

Partner tastings

$3,600

Content and reserve

$3,600

Illustrative allocation.

Open Market

Six-week sequence

Each phase has one job and one signal to check.

Wk 1–2

Warm up

Tastings before the doors open.

Wk 3–4

Open

Guide every first-timer’s refill.

Wk 5–6

Bring back

A recipe card invites the return.

Ink illustration of neighbors raising refilled jars together in a busy little shop

Make the first visit
feel familiar.

One demonstration. One neighbor. One reason to come back.

hello@openmarket.example

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