Marketing Basics

Session 01 · 60-minute workshop

How people
choose.

Understand needs, shape a useful offer and make the next step clear.

Marketing Basics

Marketing starts
with understanding.

Connect a real need with an offer people trust and use.

01

Notice the need

02

Shape the offer

03

Clear next step

Three colleagues reviewing a simple chart on a laptop
Marketing Basics

The practical need

What task are they trying to finish?

The feeling

How do they want to feel when choosing?

The moment

When do they start looking?

Listen for the
job to be done.

People buy progress in a specific situation.

Marketing Basics

Focus on one
audience first.

A first audience is a focus for learning, not a limit.

01

Observe

Find a group with a shared situation.

02

Prioritize

Choose the group you can serve best.

03

Test

Check the message makes sense to them.

Marketing Basics

Shape the offer
before promoting it.

Answer the questions every customer will ask anyway.

Product

What useful outcome is included?

Price

Is the trade-off easy to compare?

Place

Can people find it without extra effort?

Marketing Basics
Two people mapping a customer journey on paper

Then choose
methods by job.

Pick what answers the customer’s next question.

Demonstration

Removes doubt by showing it.

Recommendation

Borrows trust from someone they know.

Trial

Lets people experience the promise.

Marketing Basics

Decide what
good looks like.

Set signals first, so results teach you.

Illustrative targets, fictional example

3 of 5

restate the offer

12

first-session sign-ups

40%

ask for a second session

Marketing Basics

Try it on a
repair workshop.

Answer three questions before writing any promotion.

Who it serves

Neighbors with one broken item

Why trust it

Visible tools, a real first task

Next step

Bring one item to a short session

Marketing Basics
Three neighbors repairing a desk lamp at a workbench

Put it
together.

01

Need before message

Start from the broken lamp.

02

One audience first

Neighbors with one item, not everyone.

03

One clear next step

One item, one short session.

Marketing Basics

Start with one
useful question.

What would make this person’s next decision easier?

· ·
Deck studio

Export an editable PPTX

PowerPoint export runs on your computer, next to this file.

  1. If you edited this deck, choose Export → HTML first so the export includes your changes.
  2. Run node scripts/export-pptx.mjs your-deck.html your-deck.pptx from the skill folder, or ask your agent to export this deck to PPTX.
  3. To edit with autosave and export straight from this menu, open the deck with node scripts/serve-deck.mjs your-deck.html.