Daybreak Coffee
A warm welcome to the first cup of the day.
Different businesses. Distinctive voices. A shared belief in good design.
A warm welcome to the first cup of the day.
A friendly arrival in an unfamiliar city.
Everyday care, with a gentle point of view.
An open invitation to get curious.
A joyful identity with a place at the table.
A considered wardrobe, beyond one season.
No matches. Try another name or choose All.
Explore with a purpose
Bring a clear story into identity, websites and the materials people actually use.
Food & drink
A warm welcome to the first cup of the day.
| Focus | Food & drink |
| Format | Selected case study |
| Year | 2026 |
Daybreak Coffee
A warm welcome to the first cup of the day.
A cobalt cup, warm orange accents and a playful daily ritual.
An illustration-led identity, carried through type, colour and digital layouts.
Brand toolkit, responsive page designs and a clear usage guide.
Nice & Loud
Daybreak Coffee / Handover
Hospitality
A friendly arrival in an unfamiliar city.
| Focus | Hospitality |
| Format | Selected case study |
| Year | 2026 |
Somewhere House
A friendly arrival in an unfamiliar city.
An open doorway, expressive figures and a welcoming palette.
An illustration-led identity, carried through type, colour and digital layouts.
Brand toolkit, responsive page designs and a clear usage guide.
Nice & Loud
Somewhere House / Handover
Beauty
Everyday care, with a gentle point of view.
| Focus | Beauty |
| Format | Selected case study |
| Year | 2026 |
Soft Kind
Everyday care, with a gentle point of view.
Botanical forms, gentle gestures and confident colour.
An illustration-led identity, carried through type, colour and digital layouts.
Brand toolkit, responsive page designs and a clear usage guide.
Nice & Loud
A warm welcome to the first cup of the day.
A friendly arrival in an unfamiliar city.
An open invitation to get curious.
Soft Kind / Handover
Culture
An open invitation to get curious.
| Focus | Culture |
| Format | Selected case study |
| Year | 2026 |
Open Room
An open invitation to get curious.
Primary shapes and expressive compositions invite participation.
An illustration-led identity, carried through type, colour and digital layouts.
Brand toolkit, responsive page designs and a clear usage guide.
Nice & Loud
A warm welcome to the first cup of the day.
A friendly arrival in an unfamiliar city.
Everyday care, with a gentle point of view.
Open Room / Handover
Food & drink
A joyful identity with a place at the table.
| Focus | Food & drink |
| Format | Selected case study |
| Year | 2026 |
Little Feast
A joyful identity with a place at the table.
Fresh ingredients, shared tables and lively illustrations.
An illustration-led identity, carried through type, colour and digital layouts.
Brand toolkit, responsive page designs and a clear usage guide.
Nice & Loud
A warm welcome to the first cup of the day.
A friendly arrival in an unfamiliar city.
Everyday care, with a gentle point of view.
Little Feast / Handover
Fashion
A considered wardrobe, beyond one season.
| Focus | Fashion |
| Format | Selected case study |
| Year | 2026 |
Common Thread
A considered wardrobe, beyond one season.
Clean forms, tactile references and an easy human rhythm.
An illustration-led identity, carried through type, colour and digital layouts.
Brand toolkit, responsive page designs and a clear usage guide.
Nice & Loud
A warm welcome to the first cup of the day.
A friendly arrival in an unfamiliar city.
Everyday care, with a gentle point of view.
Common Thread / Handover
A closer look at the food & drink collection.
A warm welcome to the first cup of the day.
A joyful identity with a place at the table.
Finding the right fit
Bring a clear story into identity, websites and the materials people actually use.
A closer look at the hospitality collection.
A friendly arrival in an unfamiliar city.
Finding the right fit
Bring a clear story into identity, websites and the materials people actually use.
A closer look at the beauty collection.
Finding the right fit
Bring a clear story into identity, websites and the materials people actually use.
A closer look at the culture collection.
Finding the right fit
Bring a clear story into identity, websites and the materials people actually use.
A closer look at the fashion collection.
A considered wardrobe, beyond one season.
Finding the right fit
Bring a clear story into identity, websites and the materials people actually use.
Explore a collection, then discover the details.
Finding the right fit
Bring a clear story into identity, websites and the materials people actually use.
Tell us what you want to make.
A small creative studio for brands with something to say.
hello@niceloud.example
Monday–Friday · 9:00–18:00
We reply within one working day, and your details stay with us.
A small studio for brands with something to say.
Our point of view
Strategy, identity and websites, made together.
Close to the work. Curious about what comes next.
Bring a clear story into identity, websites and the materials people actually use.
Keep the information needed for a choice close to the choice itself. Clear names, readable dimensions and a visible next step matter more than adding another layer.
The right starting point depends on the person, place and purpose. Use the collection as a guide, then ask about the details that make your situation different.
A studio for brands with something to say
Explore the collection or share a specific question with us.
Before we begin.
Yes. The work page has six full case studies with the brief, the two directions and what happened after launch. Ask and we will send a sector-specific set.
A reply within two working days with a rough scope and a straight price, then a free kickoff call to see if we are a fit. No deck, no pitch.
Yes to both. Each service stands on its own, though a site built by the same people who drew the mark tends to fit better.
With the Studio Day if you are unsure: one day, one problem, a clear recommendation. It counts toward a full project if you go ahead.
The two founders, on every project. We bring in a photographer or a developer when the work needs one, and you meet them too.
Half of our clients we have never met in person. Kickoffs and reviews happen on a call; final files arrive the same way. Rivergate locals get coffee.
New work and the occasional good idea.
Inside the next edition
Bring a clear story into identity, websites and the materials people actually use.
There is plenty more to discover.
A clear scope. A distinctive result.
01
Positioning, audience and a story to build on.
02
A visual identity with a useful system behind it.
03
A website that puts the brand to work.
04
Ongoing design support for what comes next.
Agree on a short queue with one clear owner. Decide what needs to be finished before adding more work.
Share focused updates with enough context for useful feedback. Keep decisions and open questions beside the work.
Deliver the finished files and record what changed. Review the next priority instead of letting requests disappear into a long list.
Not sure where to begin?
Tell us what needs to change and where the current experience falls short.
Find the thing worth saying.
The engagement
Bring a clear story into identity, websites and the materials people actually use.
Gather the questions customers actually ask and the language the team already uses. Separate evidence from assumptions.
Agree on the central promise, the audience and the proof available to support it. A useful strategy makes some choices easier to rule out.
Turn the direction into a message hierarchy and practical examples. Test them on the pages and materials people will really see.
Share the current material, the audience, the date that matters and the decision you want the work to support. A short, specific brief is enough to start.
Pages, applications, revision rounds and delivery responsibilities are written down before the work begins. New requirements are reviewed together.
A useful first conversation
Share the goal and the material you have. We can work out the right starting point.
Make the brand recognisable.
The engagement
Bring a clear story into identity, websites and the materials people actually use.
Look at the audience, category and existing material. Agree on what should stay familiar and what needs a stronger point of view.
Test a small set of directions across real applications. Judge the system on a label, a page and a small screen, not just a presentation.
Refine the chosen direction into usable assets. Include examples that help the next person make consistent decisions.
Share the current material, the audience, the date that matters and the decision you want the work to support. A short, specific brief is enough to start.
Pages, applications, revision rounds and delivery responsibilities are written down before the work begins. New requirements are reviewed together.
A useful first conversation
Share the goal and the material you have. We can work out the right starting point.
Give the brand a working home.
The engagement
Bring a clear story into identity, websites and the materials people actually use.
Start with the visitor’s task and the content needed to complete it. Resolve navigation before polishing individual screens.
Review key pages at desktop and mobile sizes. Check long headings, empty states and the transitions between pages.
Package reusable components, assets and content rules. Walk through the decisions so the site can keep growing.
Share the current material, the audience, the date that matters and the decision you want the work to support. A short, specific brief is enough to start.
Pages, applications, revision rounds and delivery responsibilities are written down before the work begins. New requirements are reviewed together.
A useful first conversation
Share the goal and the material you have. We can work out the right starting point.
Keep a good idea moving.
The engagement
Bring a clear story into identity, websites and the materials people actually use.
Agree on a short queue with one clear owner. Decide what needs to be finished before adding more work.
Share focused updates with enough context for useful feedback. Keep decisions and open questions beside the work.
Deliver the finished files and record what changed. Review the next priority instead of letting requests disappear into a long list.
Share the current material, the audience, the date that matters and the decision you want the work to support. A short, specific brief is enough to start.
Pages, applications, revision rounds and delivery responsibilities are written down before the work begins. New requirements are reviewed together.
A useful first conversation
Share the goal and the material you have. We can work out the right starting point.
Good work. No mystery.
Agree on the audience, problem and brief.
Explore directions and choose a clear idea.
Test the design against real content.
Hand over the files with a practical walkthrough.
Start with the visitor’s task and the content needed to complete it. Resolve navigation before polishing individual screens.
Review key pages at desktop and mobile sizes. Check long headings, empty states and the transitions between pages.
Package reusable components, assets and content rules. Walk through the decisions so the site can keep growing.
A studio for brands with something to say
Tell us which part of the experience you would like to explore.
Nice & Loud / Pricing
Choose the outcome you need. We’ll agree the scope before the work begins.
A clear position and a voice to build on.
USD · Final scope agreed in writing
An identity with a system behind it.
USD · Final scope agreed in writing
The brand and its digital home, together.
USD · Final scope agreed in writing
Gather the questions customers actually ask and the language the team already uses. Separate evidence from assumptions.
Agree on the central promise, the audience and the proof available to support it. A useful strategy makes some choices easier to rule out.
Turn the direction into a message hierarchy and practical examples. Test them on the pages and materials people will really see.
We agree the applications, content responsibilities, feedback rounds and handover before starting. Development, production and additional content are discussed explicitly.
See how we workThese are starting scopes. The final quote reflects the applications, complexity and responsibilities agreed for the project.
Yes. A strategy stage can establish the brief for later identity and website work. We agree the decision each stage needs to resolve.
Share the audience, the current material, the date that matters and the outcome you want. A clear question is more useful than a polished presentation.
Character should make things clearer.
A brand feels familiar when its language, images and layout make compatible choices. Write down a few examples of how it speaks in an ordinary situation. Those examples are more useful than a long list of adjectives without context.
Personality is a pattern of decisions.
Place the identity on the things people actually encounter: a small label, a mobile page, an order message. The same idea should still be recognisable when the size and amount of content change.
Consistency does not require every page to look identical. Keep a small set of stable rules and let the composition respond to the content. The result should feel like a family of applications, with enough freedom to keep each one useful.
Better beginnings. Better projects.
Start with the audience and the change the work should support. Include the action someone needs to take after seeing the page, product or campaign. A list of deliverables is useful, but it does not explain why those deliverables are needed.
A useful brief makes the next decision easier.
Share the existing assets, the content owner and the date that matters. Name what is already decided and what remains open. This gives the team room to explore without repeatedly reopening the same question.
Choose one person to gather feedback and ask for it against the agreed purpose. Explain the problem with a direction before proposing a visual fix. A good review leaves a shorter list of decisions, not a longer collection of preferences.
Design for the next update.
A polished screen is only one point in a longer interaction. Include empty results, long text, validation and the next step after success. These states reveal whether the layout is a real system or a picture that only works with ideal content.
A handover is part of the design.
Name components and assets for what they do. Group the content so a future edit does not require searching through unrelated markup. Include a working example when a rule is easier to understand by using it.
Check the built page at a small width and with a keyboard. Follow the primary action and then return to the starting point. A short walkthrough with the person maintaining the site often reveals questions a specification alone would miss.
Notes from the studio.
Notes / 01
A distinctive voice should make the work clearer.
Notes / 02
Better beginnings make better projects.
Notes / 03
Designing for the people who keep the site alive.
Explore with a purpose
Bring a clear story into identity, websites and the materials people actually use.
Brands with a voice. Websites with character.
Let’s make somethingNice & Loud
Nice people. Serious about the work.
How it goes
A two-hour kickoff where you talk and we take notes. What you sell, who you sell it to, what you are tired of.
Two directions in two weeks, shown as real things: a shopfront, a homepage, a box. Not a mood board.
One direction, built out across everything you actually use. Files named so a printer can read them.
A monthly hour with the studio after launch, for as long as you want it. Most people keep it for years.
Nice & Loud
A warm welcome to the first cup of the day.
A friendly arrival in an unfamiliar city.
Everyday care, with a gentle point of view.
An open invitation to get curious.
A joyful identity with a place at the table.
A considered wardrobe, beyond one season.
Kind words
From clients, after launch, when the excitement has worn off and the work is still working.
“They gave the café a face. Regulars started buying the mugs. Strangers started sending photos of the sign. We have not changed a thing since.”
“Two directions, one clear recommendation, no jargon. The first time a design studio has made a decision easier instead of harder.”
“Our website was built by people who also drew the logo. It shows. Everything fits, and I can update the whole thing myself.”
Nice & Loud
Identity work starts at $9,000, a website from $14,000, and most brands land between $25,000 and $60,000 for both. Every quote is fixed once we agree the scope.
An identity takes six to eight weeks; a site another eight. We book two projects at a time, so the date we give you is the date you get.
Mostly. Cafés, shops, galleries and founders with one good idea are our favourite clients. We also run a smaller Studio Day for anyone who needs a fast, focused fix.
Everything, named properly: logo files in every format, a brand book you can hand to a printer, the website on your own account, and a monthly hour with us if you want it.
Yes, if it is working. Part of the kickoff is deciding honestly whether it is. Sometimes the answer is a tidy-up, not a rebrand.
Ready when you are
Tell us what you are making and who it is for. We reply within two working days with a rough scope and a straight price.