Little gestures. Big feelings.

Send more
smiles.

A card, a little gift, a whole lot of love.

Start gifting Explore gift cards
For their big days.
And the little ones, too.
Illustrated coffee and croissant gift cardA little pick-me-up.Illustrated flower bouquet gift cardJust because.
9:41
Happy BirthdaySend
Illustrated greeting card with balloons and a cake
Happy Birthday

Another year of you. Cake first.

CardGiftCash
HomeInboxGiftsWalletMe
Happy Birthday

Explore endless possibilities.

Customize

Choose a card. Add photos, stickers or a voice note.

All customization tools

Schedule

Write it now. Deliver it on their special day.

Wallet

Every received gift, in one place.

WISHWELL CASH$132.00

Inbox

Cards, group gifts and thank-yous, together.

Send gifts

Add a gift card or invite friends to chip in.

Browse the gift shop

Reminders

Keep the important dates close.

Gifting made simple

Find a thoughtful gift for their next good day.

Explore gift cards

Wishwell Cash

9:41
Wishwell Cash
W
Spend anywhere in the shop
SELECT AMOUNT
$10
Add gift
HomeInboxGiftsWalletMe

Let them choose the gift they really want.

Explore Wishwell Cash

Loved by gifters

Little notes, big feelings.

A few of the thank-yous that come back to us, with permission.

“I scheduled Dad’s birthday card on a Sunday and forgot about it. Friday morning he rang me in tears, happy ones. Best $4 I have spent.”
Maya OkonjoSent 42 cards this year
“Eleven of us chipped in for Priya’s leaving gift from three time zones. One link, one card, everyone signed. No spreadsheet.”
Tom AlvarezGroup gifts, mostly
“Wishwell Cash means my nephew gets coffee, not another mug. He sent a thank-you voice note. From a teenager. Unprompted.”
Ingrid SolheimAunt of the year, apparently
2.4Mcards delivered on the right day
180kpeople sending smiles every month
4.9 / 5average rating across both app stores
48countries with local gift cards
Good questions

Before you send your first card.

The five things people ask before they download. The help center has the rest, and a real person if you get stuck.

Visit the help center
Is Wishwell free?

Yes. Sending cards, scheduling and group gifts are free forever. Wishwell Plus adds video cards, unlimited photo pages and reminders for $3 a month.

Does the person I send to need the app?

No. Cards open in any browser from a link or a text. If they do have the app, the card lands in their inbox with a little confetti.

Where can Wishwell Cash be spent?

At every shop in the gift catalogue, in 48 countries, or withdrawn to a bank account. It never expires and there are no fees on either side.

What if I get the date wrong?

Edit or cancel a scheduled card any time before it goes out, from your inbox. Sent cards can be followed with a second one; we do not judge.

Can I get a refund on a gift card?

Unclaimed gift cards can be refunded in full for 30 days. Once claimed, the value belongs to the recipient, who can swap it for a different shop.

Ready to start giving?

Get Wishwell

Features

Everything a good gifter needs.

Everything you need to make a small moment feel special.

Card editorPreview
PhotoTextStickerSong
Customize

A card that could only come from you.

Start with a design or a blank card. Add a photo, stickers and a short voice note.

  • Photo, text, sticker, voice, song and video layers
  • Group cards: up to 40 people sign one card
  • Handwriting mode that keeps your actual pen strokes
Scheduled3 upcoming
LB
Leo B. Fri 7:00 AM, birthday
JT
Jonah T. Sep 21, congrats
HN
Hana N. Oct 2, anniversary
Schedule

Write it when you think of it. Send it when it matters.

Choose the day and time. A reminder gives you one last chance to add a personal line.

  • Send by text, email or a private link
  • Edit anything up to the minute it goes out
  • Yearly repeats for the people you never want to miss
WISHWELL CASH
$132.00
SpendSwapSave
Wallet

Cash that never becomes the wrong sweater.

A flexible balance for gift cards, group contributions and a choice of shops.

  • No expiry, no fees on the receiving side
  • Swap any received gift card for Cash instantly
  • Group pools with a live progress bar
Inbox
MR
Mara R. opened your card
PL
Priya L. sent a thank-you note
SK
Sam K. joined the group gift
Inbox

Every card, gift and thank-you in one thread.

See opened cards, group contributions and replies. Keep the cards you receive in one place.

  • Open receipts you can switch off
  • One-tap thank-you replies with your own card
  • Keepsake export as a printable PDF
Ember & Bean
Pixel Parlor
Send gifts

The right gift, attached to the right words.

Send a gift card yourself or invite friends to sign and contribute.

  • Hundreds of shops, from coffee to concert tickets
  • Group gifts with a chip-in link that works without the app
  • Delivered instantly, redeemed in store or online

Browse gift cards

Birthday reminderLeo turns 30 on Friday. You sent him a card last year; want to start from that one?
Reminders

Never miss a birthday or special occasion again.

Save important dates and get a nudge before the occasion.

  • Birthdays, anniversaries, work milestones, custom dates
  • Quiet mode that batches reminders into one weekly note
  • Shared family calendar on the Family plan
See how it works Compare plans
How it works

Four taps from thought to delivered.

A personal card in four simple steps.

1

Pick a moment

A birthday, a new home, a thank-you or no reason at all.

2

Make the card

Choose a design, add a photo and make it yours.

3

Attach a gift

Include a gift card or a group contribution. A card on its own is lovely, too.

4

Send or schedule

Send now or choose the day and time.

Two sides of every gift

What it looks like for each of you

Draft anywhere

Start on your phone and finish on the web. Drafts stay yours until you send.

Rally the group

Invite friends with one link to sign the card and chip in.

Land on time

Choose a delivery time in the recipient’s time zone.

Open without an app

Open the card in a browser, with every note and signature together.

Keep it or swap it

Use the gift card or keep the value for another choice.

Say thanks in one tap

Send a thank-you from the same conversation.

Common questions about the flow

Does the recipient need Wishwell installed?
No. Every card opens in a browser from the link we send. Recipients only need the app if they want to keep a wallet, swap gifts or send cards back.
Can I send to someone in another country?
Cards, yes, anywhere. Gift cards depend on the shop; each card page lists where it can be redeemed. Wishwell Cash works in every country where the shop is available.
What happens if I schedule a card and change my mind?
Open it from your inbox and edit, reschedule or cancel it, right up until the minute it sends. Attached gifts are only charged when the card actually goes out.
A closer look: How It Works
A closer look: How It Works
Gift shop

Gift cards people actually want.

Small pleasures, good experiences and a choice that feels like them.

Swappable

Recipients can swap a gift for Wishwell Cash.

Instant

The gift arrives with the card, on the day you choose.

Protected

Keep gift cards together in the app wallet.

Before the next step

Personal gifting.

Choose a card, make the message yours and preview what the recipient will see.

Ask about the details

Worth checking

  • Occasion and recipient
  • Card and message
  • Delivery details
Home/Gift cards/Ember & Bean
Food & drink

Ember & Bean

Coffee, pastries and freshly roasted beans for their daily ritual.

$25no fees for the recipient
Send this card
RedeemIn any Ember & Bean cafe or on the roaster's online shop.
ExpiryNever. Balance stays until it is used.
SwappableYes, for Wishwell Cash at full value.
DeliveryInstant, with your card.

Goes well with

Before the next step

Personal gifting.

Choose a card, make the message yours and preview what the recipient will see.

Ask about the details

Worth checking

  • Occasion and recipient
  • Card and message
  • Delivery details
Coffee gift card art

Make it feel like you.

Choose the occasion, add your own message and review the recipient details before sending in a connected app.

See the gifting steps
Home/Gift cards/Petal House
Flowers

Petal House

Seasonal flowers, thoughtful bouquets and a little color for the everyday.

$60no fees for the recipient
Send this card
RedeemOnline for delivery, or at the two Petal House studios.
ExpiryNever.
SwappableYes, for Wishwell Cash at full value.
DeliveryInstant; bouquets ship on the recipient's chosen day.

Goes well with

Before the next step

Personal gifting.

Choose a card, make the message yours and preview what the recipient will see.

Ask about the details

Worth checking

  • Occasion and recipient
  • Card and message
  • Delivery details
Florist gift card art

Make it feel like you.

Choose the occasion, add your own message and review the recipient details before sending in a connected app.

See the gifting steps
Home/Gift cards/Pixel Parlor
Fun

Pixel Parlor

Arcade games, pinball and a good night out with friends.

$40no fees for the recipient
Send this card
RedeemAt any of the 12 Pixel Parlor locations, at the bar or the kiosks.
ExpiryNever.
SwappableYes, for Wishwell Cash at full value.
Group friendlyThe most pooled card in the shop last year.

Goes well with

Before the next step

Personal gifting.

Choose a card, make the message yours and preview what the recipient will see.

Ask about the details

Worth checking

  • Occasion and recipient
  • Card and message
  • Delivery details
Arcade gift card art

Make it feel like you.

Choose the occasion, add your own message and review the recipient details before sending in a connected app.

See the gifting steps
Home/Gift cards/Chapter Lane
Books

Chapter Lane

Independent books, thoughtful recommendations and their next favourite read.

$25no fees for the recipient
Send this card
RedeemIn store, online, or in the Chapter Lane audiobook app.
ExpiryNever.
SwappableYes, for Wishwell Cash at full value.
ExtraEvery card includes a handwritten staff recommendation.

Goes well with

Before the next step

Personal gifting.

Choose a card, make the message yours and preview what the recipient will see.

Ask about the details

Worth checking

  • Occasion and recipient
  • Card and message
  • Delivery details
Bookshop gift card art

Make it feel like you.

Choose the occasion, add your own message and review the recipient details before sending in a connected app.

See the gifting steps
Plans

Free to send. Plus for the enthusiasts.

Start free. Add more creative and group features when you need them.

MonthlyYearly 2 months free

Free

$0/forever

A thoughtful card, without a subscription.

  • Unlimited cards by link, text or email
  • Photos, stickers and 12-second voice notes
  • Gift cards and Wishwell Cash
  • Reminders for 20 dates
Get started

Family

$9.99/month

One shared calendar for up to six people.

  • Everything in Plus, for six accounts
  • Shared birthday and anniversary calendar
  • Family Cash pool with spending limits for kids
  • Priority support
Start Family
What you getFreePlusFamily
Cards per monthUnlimitedUnlimitedUnlimited
Video lengthNone3 min3 min
Group signers54040
Reminders20 datesUnlimitedUnlimited, shared
Keepsake export
Accounts116
Are there fees on gift cards?
No. You pay the face value of the card. The shops pay us a small commission, which is how sending stays free.
Can I cancel Plus any time?
Yes. Cancel from your account page and you keep Plus until the end of the period you paid for. Your cards, wallet and reminders stay.
Is there a student or nonprofit rate?
Plus is half price for students with a school email, and free for registered nonprofits sending thank-you cards to donors. Write to us from the help page.

Choosing the right scope.

What should I compare first?

Start with the work or access you actually need, then compare the included scope and the way it is delivered. A lower starting price may cover a different requirement.

What happens after I choose?

Use the plan’s action to review the next step. Confirm the final scope, timing and applicable terms before making a commitment.

Can I ask about a different requirement?

Yes. Share the difference through the contact page so it can be discussed explicitly rather than assumed to be included.

Ask a plan question
Help center

How can we help?

Find a quick answer or leave us a note.

Sending cards

How do I schedule a card for a future date?
On the final screen, tap the calendar next to Send and choose a date and hour. The card is delivered at that hour in the recipient's time zone. You can edit or cancel it from your inbox until it goes out.
Can several people sign one card?
Yes. Turn on Group card while editing and share the link. Friends sign and chip in from a browser without an account. Free accounts allow five signers; Plus and Family allow forty.
What formats can I add to a card?
Photos, text, drawings, stickers, a voice note up to twelve seconds, a song from the built-in library, and video on paid plans.

Gifts and wallet

How does Wishwell Cash work?
Cash is a balance in the recipient's wallet. They can spend it on any gift card in the shop, combine it with other gifts, or keep it. It never expires and there are no fees on the receiving side.
Can a recipient swap a gift card?
Yes. Any unredeemed gift card can be swapped for Wishwell Cash at full value from the wallet, then spent on something else.
Do you refund a gift I sent by mistake?
If the card has not been opened, cancel it from your inbox and the gift is refunded to your payment method within three business days. Opened gifts belong to the recipient.

Account and privacy

Do recipients see my phone number?
No. Cards are delivered from Wishwell with your display name. Your number and email are never shown unless you type them into the card.
How do I delete my account?
Open Settings, tap Account, then Delete account. Any wallet balance must be spent or refunded first. Cards you sent stay with the people who received them.
Where can I read the terms and privacy policy?
Both are on the legal page, written in plain language with a short summary at the top of each section.

No matching answers. Try another word.

Still stuck? Write to us.

Support hours: 8:00–20:00, every day.

Sending a card
Gift cards and wallet
Billing
Account and privacy
Something else
Send message
About

Every moment matters.

We make it easier to show up for the people you love.

It started with a missed birthday.

Wishwell began with a missed birthday and a rushed gift-card link. We wanted to make that moment feel more personal.

A card, a useful gift and a little planning, together in one place.

A hand holding a yellow gift box A bouquet of pastel ranunculus on pink A hand holding a teal gift card
0gifters
0cards opened
0shops in the gift shop
0delivered on the exact minute

What we believe

The card is the gift

Put the personal message first. Keep the rest simple.

Private by default

Private cards, clear controls and no advertising.

Small shops first

Make room for independent shops and meaningful gifts.

The people behind it

A small team, working across three time zones.

NVNadia VargaFounder and chief executive
TOTheo OkaforHead of product
ISInes SalgadoDesign lead
RKRavi KulkarniShop partnerships
"I sent my dad a card with a voice note from my daughter. He has opened it forty-one times. I know because the app told me."
Priya L., Plus member
"Our office pooled a Pixel Parlor card for a colleague in eleven minutes. Nobody had to install anything."
Jonah T., Free member
"The reminder came a week early with last year's card ready to remix. I looked like the most organized aunt alive."
Mara R., Family plan
A closer look: About
A closer look: About
Get the app

Get Wishwell on your phone.

Make your first card on iPhone, Android or the web.

Two ways to get started

Explore the app experience below, then get it on your phone: Wishwell is free on iOS and Android, and your cards sync between them.

iPhone app Android app Use it on the web
Send link
Size48 MB on iPhone, 41 MB on Android.
RequiresiOS 16 or Android 11 and newer.
LanguagesEnglish, Spanish, French, German, Portuguese, Japanese.
PriceFree. Plus and Family are optional.
9:41
WelcomeSkip
Illustrated birthday card
Your first card is on us

Pick someone who deserves a good week.

BirthdayThanksJust because
HomeInboxGiftsWalletMe

Before the next step

Personal gifting.

Choose a card, make the message yours and preview what the recipient will see.

Ask about the details

Worth checking

  • Occasion and recipient
  • Card and message
  • Delivery details
Legal

Terms of use and privacy policy

Written in plain language. Each section starts with a short summary of what it means for you.

Terms of use

Summary: use Wishwell to send cards and gifts to people who want them; do not use it to spam, harass or resell gift cards.

1. Your account

You need to be 16 or older to create an account and 18 or older to hold a wallet balance. Keep your sign-in private; you are responsible for what is sent from your account.

2. Cards and gifts

You pay the face value of gift cards and any optional plan fee. Wishwell Cash is a stored balance operated by our licensed payments partner. Unopened cards can be cancelled and refunded; opened gifts belong to the recipient.

3. Content

You own what you put in your cards. You give us permission to store and deliver it. Do not upload anything you do not have the right to share, and do not send content that is unlawful or abusive. We remove such cards and may close the account.

4. Plans

Plus and Family renew monthly or yearly until cancelled. Cancel any time from your account page; access continues until the end of the paid period.

Privacy policy

Summary: we collect what is needed to deliver cards and nothing more. We do not sell data and we do not show ads.

What we collect

  • Your name, email and phone number, to run your account and deliver cards.
  • Card content, stored so recipients can reopen cards later.
  • Dates you add for reminders. Contact import is optional and stays on your device unless you choose to sync it.
  • Payment details, handled by our payments partner; we never see full card numbers.

What we do not do

  • Sell or rent personal data.
  • Show advertising inside the app.
  • Share your contact list with recipients or shops.

Your choices

Turn off open receipts in Settings. Export every card you sent or received as a PDF. Delete your account and its content from Settings; wallet balances must be spent or refunded first.

Contact

Questions about these terms go to legal@wishwell.example or through the help center. Last updated 1 September 2026.

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